COWORKING SPACE LAUNCH & SUPPORT

PRE-LAUNCH   |   LAUNCH   |   JUST-LAUNCHED   |   ONGOING

The team at _________ has developed a tried-and-true method of launching and marketing coworking spaces. With experience across all phases of coworking space life-cycles, services can be introduced at any point in time - ranging from conceptual thinking of identity and physical layout to ongoing media marketing consultation & support.


// PRE-LAUNCH

PHYSICAL

  • Area research
  • Layout consultation
  • Interior Design & Material Recommendations
  • Community Outreach / potential partnership opportunities
  • Physical products & Promotional Materials - Business Cards, Mugs, Stickers, etc.

VIRTUAL

  • Adwords Campaign 
  • Facebook Ads Campaign
  • Identity Design (logo, style guide, best practices etc.)
  • Mission Statement Creation
  • Website design (w/ Proximity integration)
  • Social Media Account Creation
  • Email Template creation
  • Slack Channel setup / Introduction to Proximity Community

 


// LAUNCH 

Physical

  • Area Vendors / Potential Partnerships
  • Contact Local & Regional Media Outlets
  • Approach city/local government about PR
  • Print collateral / promotional materials
  • Distribute collateral locally/regionally
  • Plan and execute Launch Party/event

Virtual

  • Press Release Creation
  • Social Media & Email Marketing Campaigns
  • Timed adwords & facebook marketing campaigns
  • Invitiations to small businesses and 'VIP's in the area (could be physical invitations as well)
  • Ensure all local platforms are joined (croissant-type services, incl. liquidspace, sharedesk etc.)

// JUST LAUNCHED

Physical

  • Thank you cards
  • Coupons / Promotional print pieces
  • Focus on event schedule

Virtual

  • Thank you email campaigns
  • Event focused email & social media campaigns
  • Targeted adwords & Facebook ad campaigns 
  • Develop Member stories online, build blog content

// POST LAUNCH & ONGOING SUPPORT

Physical

  • Ensure business cards & other collateral are available
  • Suggest, plan & execute events
  • Maintain relationships w/ area vendors & partners
  • Hold bi-weekly calls (?)
  • Invite to online webinars, open forums, etc. (through Proximity) 

Virtual

  • Email blasts & campaigns focusing on events & members
  • Social media posts
  • Adwords / facebook ad campaigns (optional - based on budget and area)